HeartLens combines AI food recognition with social accountability to turn everyday eating into a heart-healthy habit, shared with the people who matter most.
Not because people don't know what's healthy. Because they don't consistently act on it. Existing tools treat this as a data problem. HeartLens treats it as a behavior problem.
Apps optimize for calories and weight. Sodium and saturated fat, the real cardiovascular risks, remain invisible.
Eating is inherently social. But health apps are built for solo use, with no accountability, no shared motivation, and no family involvement.
Heart health is long-term and invisible. Without immediate feedback, people never connect today's lunch to tomorrow's risk.
A daily habit loop: log, score, swap, share. Each step reinforces the next, compounding into lasting behavior change.
Snap a photo and our AI instantly identifies the meal, estimating sodium, saturated fat, and calories. No manual entry, no friction.
Core MVPA single clear number based on sodium, saturated fat, and nutritional quality. Heart health made tangible, trackable, and improvable on a daily basis.
Key differentiatorAfter every meal, HeartLens suggests a healthier alternative with a projected score improvement ("Score 62 → 78"). Actionable, not just informative.
Key differentiatorShare meals with family and friends. Compete on "Strongest Heart" and "Most Improved." The social pressure that drives lasting habit change.
Network effectsNavigate between tabs, tap the camera to log a meal, switch themes with the dots in the top right.
See today's score ring, sodium, calories, logged meals with nutritional mini-bars, and a Smart Swap suggestion.
Tap the camera icon, then the shutter to simulate AI analysis. Get a score, nutrition breakdown, and a Smart Swap in seconds.
Scroll horizontally on each person's card to browse their full day of meals, with score, calories, and sodium shown per meal.
Strongest Heart and Most Improved leaderboards create the accountability loop that drives lasting behavior change.
"Heart health fails not because people don't know what's healthy, but because they don't consistently act on it. HeartLens makes healthy choices visible, social, and actionable."
HeartLens is purpose-built around AHA priorities: diet-focused prevention, accessible to all (no hardware required), and engineered for community impact at scale.
Positioned as a wellness tool rather than a medical device, it carries low regulatory risk while delivering measurable behavior-change outcomes that insurers and employers value.
The business model scales from freemium consumer ($5–10/mo) to B2B partnerships with employers and insurers, where reducing cardiovascular risk directly reduces healthcare costs.